We recently had the pleasure to be interviewed by our framing supplier, Avon Framing, who has supported us with the best quality framing supplies and above all top-notch service. We thought it would be cool to share a bit of our backstory and inspiration behind getting into framing, have a read below. https://www.avonfs.co.nz
How long have you been in the Picture Framing Industry Lorenzo?
“I started The Black and White Box in the summer of 2017. Old-school film processing, scanning, darkroom printing and hire, digital printing, and image restoration. I have always been interested in framing as a craft. In November last year, we decided to order framing machinery from Avon and start up the framing side. My co-workers and I spent a few months learning about, refining, and understanding the many processes that picture framing requires.”
“There was a lot more to unpack than I had initially thought when beginning this challenge, so starting was somewhat daunting. Still, I am so glad to have invested my time into taking the time to appreciate the details of this craft.”
What inspired you to start picture framing?
“When handing a finished print over to a customer, we found they often wanted to complete their work by getting them framed. As we were sending them elsewhere for this service, it felt like a natural progression to investigate picture framing. I have always been attracted to the refinement of craftsmanship, particularly woodwork. There is a simple beauty alongside dedicating your time to mastering a craft. I am also interested in how the ‘framing’ component of images and art is often overlooked by the audience – even though the frame is what completes, binds, holds up and finishes the work, making what you are framing functional and, if you like – timeless.”
What do you think has been the key to your business doing well?
“Honestly, our success so far is due to the great team we have. The people I like to work with are photographers or artists themselves. I find it helps to bridge the gap between technician and customer through the relatability of craft. It also creates a more trustworthy relationship with clientele which I find important when dealing with art, as art is such a personal gesture, it is nice to feel you are in good hands.”
Many thanks to Avon for the opportunity to talk about our endeavours in the framing world, and for continuing to support us in our framing business.
Meet The Framer – Our Interview with Avon Framing
We recently had the pleasure to be interviewed by our framing supplier, Avon Framing, who has supported us with the best quality framing supplies and above all top-notch service. We thought it would be cool to share a bit of our backstory and inspiration behind getting into framing, have a read below. https://www.avonfs.co.nz
How long have you been in the Picture Framing Industry Lorenzo?
“I started The Black and White Box in the summer of 2017. Old-school film processing, scanning, darkroom printing and hire, digital printing, and image restoration. I have always been interested in framing as a craft. In November last year, we decided to order framing machinery from Avon and start up the framing side. My co-workers and I spent a few months learning about, refining, and understanding the many processes that picture framing requires.”
“There was a lot more to unpack than I had initially thought when beginning this challenge, so starting was somewhat daunting. Still, I am so glad to have invested my time into taking the time to appreciate the details of this craft.”
What inspired you to start picture framing?
“When handing a finished print over to a customer, we found they often wanted to complete their work by getting them framed. As we were sending them elsewhere for this service, it felt like a natural progression to investigate picture framing. I have always been attracted to the refinement of craftsmanship, particularly woodwork. There is a simple beauty alongside dedicating your time to mastering a craft. I am also interested in how the ‘framing’ component of images and art is often overlooked by the audience – even though the frame is what completes, binds, holds up and finishes the work, making what you are framing functional and, if you like – timeless.”
What do you think has been the key to your business doing well?
“Honestly, our success so far is due to the great team we have. The people I like to work with are photographers or artists themselves. I find it helps to bridge the gap between technician and customer through the relatability of craft. It also creates a more trustworthy relationship with clientele which I find important when dealing with art, as art is such a personal gesture, it is nice to feel you are in good hands.”
Many thanks to Avon for the opportunity to talk about our endeavours in the framing world, and for continuing to support us in our framing business.
@avonframing
www.avonfs.co.nz